As the Film came into the cinemas, worked Harald Sükar as a Manager at a McDonald’s in Austria. The fact that Big Mac or Chicken McNuggets make you as sick as film-maker Morgan Spurlock, viewers shows, don’t want to believe Sükar at this time. Today it is different: The Ex-McDonald’s Manager no longer holds a lot of Fast Food.
In his book, “The Fast Food trap. Such as McDonald’s and co. will earn at the expense of our health billion“ is how he describes the damage the fast food and the corporations cause behind it is for health, nature and man.
Life of the author as a reason for the book
For 13 years he has worked as a top Manager at the Fast-Food giants. After various professional positions, he has a holiday with food. Suddenly, he questions the Fast-Food System and also provides his own food.
From the former Fast-Food Junkie Sükar for vegetarians and a group company was. Today, he says: “do not Go! Not to McDonald’s to Burger King. Not to the other Fast Food giants. Certainly not with your children. Not even in exceptional cases.“
Sükar stresses in his book that he had written to enlighten people, to awaken and to rant against his former employers. Because the consequences of Fast Food can be fatal for the humanity: bad for health, negative impact on the climate and a major influence on the policy.
The mankind is getting fatter and fatter
Getting fatter, sicker and sicker – that is the image, drawing from many studies, if you look at the population of Western countries. The Ex-McDonald’s Manager uses many Figures and statistics.
About an OECD study from the year 2017: In the United States, approximately 38 percent of the total population thick, therefore, in Germany there are nearly 24 percent. The reason Harald Sükar sees in the excessive Fast-Food consumption and the System that lies behind it.
The products of McDonald’s and other chains are too greasy, too salty, and above all full of sugar. The effect of sugar is like the drug cocaine, both of which would arrive in the reward center of the brain and are addictive. In this way, the Fast Food would bind us-chains, with their sugary products and that would work, especially in children and young people.
What are the consequences of burgers, fries, Cola and Nuggets for the health, he portrays, among other things, the example of the movie “Super Size Me” where Morgan Spurlock for 30 days only McDonald’s to eat. The result: eleven kilogram more on the Ribs, verfettete liver, addicted to the food. Spurlock also think that he had damaged his body in a sustainable manner.
What triggers a Big Mac in the body
How exactly does it work that you would like to always eat a Burger from McDonald’s, was linked to what happens in the body in an hour after eating the Burger. In the first ten minutes, the reward center in the brain to jump.
“The neurotransmitters are released. The a feeling of happiness triggers. As in the case of prohibited drugs, too.“ Already in the first 20 minutes of the “addiction factor make up” in the body of felt and wool more. After 60 minutes, the digestion start – up the TRANS-fat from the Big Mac completely would be degraded, could range up to 51 days elapsed.
What’s really in the burgers
But what exactly is there in a Burger, had to find out for customers difficult. Although McDonald did Surveys on its websites of the respective countries with the respective nutritional values of the products, but many consumers might do with the information is not much. In the case of the burgers ingredients with E lists the numbers and few consumers knew what was hiding behind such a number.
For example, E471, for the manufacture of animal and vegetable fatty acids were used, thus would be pork in the bread for the Burger. The patties are 100 percent beef, but for customers it is know almost impossible to, how much would you take of each of the additives.
McDonald’s positive group ideology
McDonald’s to sell, always with a positive Image to the outside, and suggest that a healthy life style with hamburgers, fries and coke from McDonald’s would be possible. The group continue to shift the responsibility to the customer who is driving a balanced diet and plenty of Sport, it could also eat at McDonald’s.
To have his own time at McDonald’s, he dismissed, therefore, the Experiment of Morgan Spurlock as a spinning mill. He saw only the positive aspects of Fast Food: it is quick, it is delicious, and the customer knows what to expect. He had been completely taken by the group ideolgie – like all the others, writes Harald Sükar.
46 steps for the perfect French fries
Ray Kroc (McDonald’s founder) have understood it to perfect all the steps and this “perfection in pure culture” of the accounts for the spirit in the Fast-Food giants. Everyone wants to make every step perfect, to achieve a perfect product.
Thus, from a potato in a McDonald’s fries will need to be processed, for example 46 steps. The fries, for example, is dunked in a sugar liquor, in order to achieve the tan. In the Fast Food industry, nothing is left to chance. Compared to this error-free group had been talking critics, intentionally or subliminally bad.
Influence on the policy
Harald Sükar criticises the fact that the Fast Food companies and the sugar industry would have a strong influence on politics and lobbying would prevent that there is stricter legislation for the food industry. The Fast-Food industry is a thousand-armed octopus – it was almost a fight impossible against them. Therefore, Sükar also sees a responsibility to the consumer to inform themselves and to live a healthier life.
Sükar almost the consequences of Fast Food for people and society together: “Junk food brings us to the cliff of Survival. Because we March always in the same direction. Up to the abyss. We look over the edge, we see the danger. And yet, we do the next step. Medicine and the pharmaceutical industry already.“
What McDonald's says
McDonald’s Austria, says that in the case of McDonald’s in Austria, a lot, since Sükar have left the company in 2006. “The picture painted in this book of McDonald’s Austria, does not correspond to the lived reality and does not reflect the continuous developments of the last decade.” McDonald’s was rooted in Austria and take on social responsibility. Also, you act completely transparent.
McDonald’s have developed in the last 13 years. Now there in addition to burgers, and salads as well as Wraps, a Veggie line, as well as organic fruit and vegetables. “Overall, around 70 per cent of us used food come directly from Austria, such as beef, potato, milk products and eggs,” it says of McDonald’s Austria.
To Read More:
Harald Sükar, “The Trap Of Fast Food. Such as McDonald’s and co. will earn at the expense of our health billion“.
This article was written by Rebecca Häfner