(HealthDay)—Individuals have a negative bias toward frozen vegetables, according to a study published in the Aug. 1 issue of Appetite.
Paul M. Connell, Ph.D., from Stony Brook University in New York, and colleagues examined the negative bias associated with frozen versus fresh vegetables in two studies.
The researchers used an implicit association test in study 1 to demonstrate that generalized negative associations with frozen vegetables were automatic, robust, and ingrained in long-term memory. This finding was replicated conceptually with an explicit measure in study 2 and was extended by examining the role of transforming the food product in formation of the observed negative bias. When participants contemplated the final cooked product, there was no improvement in evaluation for frozen spinach, while evaluations were less favorable for fresh spinach.
Source: Read Full Article