Measuring impact of product placement
Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science, which reveals the impact […]
Driving is a complex task that involves perceptual, motor and cognitive abilities. These abilities may be affected in early Alzheimer […] Human factors researchers at the University of Iowa have been looking at ways to harness technology to prevent fatalities among […] Teens who admit to texting while driving may be convinced to reduce risky cellphone use behind the wheel when presented […]Transportation Issues
Naturalistic driving study investigates self-regulation behavior in early Alzheimer’s disease
Warnings to texting pedestrians may not eliminate risks, but they can help: Improving pedestrian safety even in the presence of warnings remains a challenge
How do you get teens to stop cellphone use while driving? Survey says, show them the money: Teen attitudes suggests most are willing stop texting while driving with an app-based strategy and financial incentives, but are not willing to give up music and navigation apps